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Ducati and other high-end motorcycle makers look to Chinese novices and women to grow their market in the country

3 months ago
Sky Canaves
ucati, BMW and Harley-Davidson are offering smaller and lighter machines to their lineups to tap first-time riders in China, where luxury motorcycle sales have been booming as the rest of the market declines.
By Sky Canaves
Sky Canaves previously reported for The Wall Street Journal in Beijing and Hong Kong, where she covered media, culture, social issues, and legal affairs, and served as the founding editor and lead writer of the WSJ’s China Real Time site. Prior to becoming a journalist, Sky worked in the China corporate law practice of Baker & McKenzie, and she has also taught journalism and media law at the University of Hong Kong. She speaks Mandarin and has accumulated more than a decade's experience living, studying and working in China.

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