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China’s ‘uber-fans’ of video games, virtual reality and pop culture are a major force in the country’s entertainment industry

2 months ago
Amedeo Tumolillo
ike Japan's "otaku" subculture, China's "zhainan" or "yuzhai" are generally introverted young men with a passion for all things digital that companies want to tap.
By Amedeo Tumolillo
Amedeo Tumolillo is the editor-in-chief of SupChina and award-winning multimedia journalist. He previously worked at The New York Times and Spectrum. Follow him on Twitter at @hellotumo.