China’s ‘uber-fans’ of video games, virtual reality and pop culture are a major force in the country’s entertainment industry
Like Japan's "otaku" subculture, China's "zhainan" or "yuzhai" are generally introverted young men with a passion for all things digital that companies want to tap.
China in 2 minutes a day
More from SupChina
Friday, January 20
Jan 20, 2017