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Steph Curry, busy leveraging his basketball stardom to score business opportunities, teams up with PressPlay to grow his brand in China

2 months ago
Sky Canaves
teph Curry, point guard for the Golden State Warriors, is the first celebrity to partner with PressPlay to focus on markets outside the U.S. The deal will focus on generating revenue through ecommerce, live-streaming, augmented reality, virtual reality and other media opportunities.
By Sky Canaves
Sky Canaves previously reported for The Wall Street Journal in Beijing and Hong Kong, where she covered media, culture, social issues, and legal affairs, and served as the founding editor and lead writer of the WSJ’s China Real Time site. Prior to becoming a journalist, Sky worked in the China corporate law practice of Baker & McKenzie, and she has also taught journalism and media law at the University of Hong Kong. She speaks Mandarin and has accumulated more than a decade's experience living, studying and working in China.

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