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Banned in parts of the U.S., the caffeinated alcoholic beverage Four Loko is being marketed in China as ‘blackout in a can’ and ‘lose virginity liquor’

2 months ago
Sky Canaves
he dangerous effects of a potent combination of malt liquor and stimulants guarana and taurine have seen Four Loko banned in more than a dozen U.S states, and its manufacturer, Fusion Projects, is tapping China's ecommerce markets to sell to consumers there.
By Sky Canaves
Sky Canaves previously reported for The Wall Street Journal in Beijing and Hong Kong, where she covered media, culture, social issues, and legal affairs, and served as the founding editor and lead writer of the WSJ’s China Real Time site. Prior to becoming a journalist, Sky worked in the China corporate law practice of Baker & McKenzie, and she has also taught journalism and media law at the University of Hong Kong. She speaks Mandarin and has accumulated more than a decade's experience living, studying and working in China.