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Opinion: Even with Alibaba’s support, Martha Stewart faces challenges in re-creating her U.S. success in China

1 month ago
Sky Canaves
maller kitchens with less space for appliances and gadgets, social biases against DIY and cultural differences in entertaining styles are among the obstacles, writes Adam Minter, "but the good news for Stewart is that China's consumers are already embracing parts of the lifestyle she's selling. It's just a matter of time before they buy in completely."
By Sky Canaves
Sky Canaves previously reported for The Wall Street Journal in Beijing and Hong Kong, where she covered media, culture, social issues, and legal affairs, and served as the founding editor and lead writer of the WSJ’s China Real Time site. Prior to becoming a journalist, Sky worked in the China corporate law practice of Baker & McKenzie, and she has also taught journalism and media law at the University of Hong Kong. She speaks Mandarin and has accumulated more than a decade's experience living, studying and working in China.