Opinion: Even with Alibaba’s support, Martha Stewart faces challenges in re-creating her U.S. success in China
Smaller kitchens with less space for appliances and gadgets, social biases against DIY and cultural differences in entertaining styles are among the obstacles, writes Adam Minter, "but the good news for Stewart is that China's consumers are already embracing parts of the lifestyle she's selling. It's just a matter of time before they buy in completely."
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May 26, 2017