Chinese distillers want fiery baijiu to be ‘the new tequila’ and are experimenting with lowering the alcohol content and adding flavors to sell it in the West
Baijiu makers are dealing with a 13 percent loss since Xi Jinping's anti-corruption drive made abundant liquor a thing of the past at government banquets. They believe that introducing Westerners to the acquired taste through adding flavors and mixing in cocktails is a winning recipe.
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Oct 21, 2016