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Chinese distillers want fiery baijiu to be ‘the new tequila’ and are experimenting with lowering the alcohol content and adding flavors to sell it in the West

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aijiu makers are dealing with a 13 percent loss since Xi Jinping's anti-corruption drive made abundant liquor a thing of the past at government banquets. They believe that introducing Westerners to the acquired taste through adding flavors and mixing in cocktails is a winning recipe.
6 months ago
Lucas Niewenhuis
By Lucas Niewenhuis
Lucas Niewenhuis is an associate editor at SupChina who helps curate daily news and produce the company's newsletter, app, and website content. Previously, Lucas researched China-Africa relations at the Social Science Research Council and interned at the Council on Foreign Relations in New York. He has studied Chinese language and culture in Shanghai and Beijing, and is a graduate of the University of Michigan.
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