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Chinese distillers want fiery baijiu to be ‘the new tequila’ and are experimenting with lowering the alcohol content and adding flavors to sell it in the West

2 weeks ago
aijiu makers are dealing with a 13 percent loss since Xi Jinping's anti-corruption drive made abundant liquor a thing of the past at government banquets. They believe that introducing Westerners to the acquired taste through adding flavors and mixing in cocktails is a winning recipe.
By Lucas Niewenhuis