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Alibaba expected to rake in record $20 billion in Singles’ Day sales this Friday

O
n Singles’ Day last year, held on November 11 and “featuring awkward appearances from James Bond and Frank Underwood,” Alibaba sold $14.3 billion in merchandise. This year, the company wants to expand China’s official online shopping holiday even more, with appearances by Katy Perry, OneRepublic and Kobe Bryant.
9 months ago
Lucas Niewenhuis
By Lucas Niewenhuis
Lucas Niewenhuis is an associate editor at SupChina who helps curate daily news and produce the company's newsletter, app, and website content. Previously, Lucas researched China-Africa relations at the Social Science Research Council and interned at the Council on Foreign Relations in New York. He has studied Chinese language and culture in Shanghai and Beijing, and is a graduate of the University of Michigan.
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