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China’s tech giants are cloning the Apple Store

A
libaba and DJI, facing a slowdown in the growth of ecommerce, are turning toward physical stores, which can offer customers hands-on explorations of products and loyalty-engendering customer service. "In the coming years, we anticipate the birth of a reimagined retail industry, driven by the integration of online, offline, logistics and data,” wrote Jack Ma, Alibaba's co-founder, in a note to shareholders in October.
12 months ago
Lucas Niewenhuis
By Lucas Niewenhuis
Lucas Niewenhuis is an associate editor at SupChina who helps curate daily news and produce the company's newsletter, app, and website content. Previously, Lucas researched China-Africa relations at the Social Science Research Council and interned at the Council on Foreign Relations in New York. He has studied Chinese language and culture in Shanghai and Beijing, and is a graduate of the University of Michigan.
China in 2 minutes a day
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