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Chinese tech firm LeEco uses Black Friday to introduce itself to U.S. shoppers

3 months ago
Sky Canaves
A
lthough the company has some flashy marketing efforts and an expanding array of products and business lines, "technology analysts doubt that LeEco stands a chance with its current consumer electronics lineup in the U.S., where companies such as Apple, Samsung and Sony have built their brands and enormous marketing budgets over decades."
By Sky Canaves
Sky Canaves previously reported for The Wall Street Journal in Beijing and Hong Kong, where she covered media, culture, social issues, and legal affairs, and served as the founding editor and lead writer of the WSJ’s China Real Time site. Prior to becoming a journalist, Sky worked in the China corporate law practice of Baker & McKenzie, and she has also taught journalism and media law at the University of Hong Kong. She speaks Mandarin and has accumulated more than a decade's experience living, studying and working in China.
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