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‘Pink Economy’ set to soar as companies target LGBT community

3 months ago
Lucas Niewenhuis
Zhu Qiming, CEO of mobile game developer Star-G Technologies, foresees rosy prospects for China’s emerging ‘pink economy,’ a new business model that caters mainly to the lifestyles and demands of the LGBT community. Zhu’s company, a startup in Beijing, has received several rounds of investment after releasing a business plan to design and develop mobile games exclusively for gay men in China.”
By Lucas Niewenhuis
Lucas Niewenhuis is an associate editor at SupChina who helps curate daily news and produce the publication's newsletter, app and website.
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