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‘Pink Economy’ set to soar as companies target LGBT community

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Zhu Qiming, CEO of mobile game developer Star-G Technologies, foresees rosy prospects for China’s emerging ‘pink economy,’ a new business model that caters mainly to the lifestyles and demands of the LGBT community. Zhu’s company, a startup in Beijing, has received several rounds of investment after releasing a business plan to design and develop mobile games exclusively for gay men in China.”
4 months ago
Lucas Niewenhuis
By Lucas Niewenhuis
Lucas Niewenhuis is an associate editor at SupChina who helps curate daily news and produce the company's newsletter, app, and website content. Previously, Lucas researched China-Africa relations at the Social Science Research Council and interned at the Council on Foreign Relations in New York. He has studied Chinese language and culture in Shanghai and Beijing, and is a graduate of the University of Michigan.
China in 2 minutes a day
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