China in 2 minutes a day
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How a monster-sized marketing campaign was built for China’s ‘Great Wall’

The range of resources that Wanda can bring to bear — China’s largest cinema chain, distribution, and two marketing companies — elevate the film’s launch into a national event."
10 months ago
Lucas Niewenhuis
By Lucas Niewenhuis
Lucas Niewenhuis is an associate editor at SupChina who helps curate daily news and produce the company's newsletter, app, and website content. Previously, Lucas researched China-Africa relations at the Social Science Research Council and interned at the Council on Foreign Relations in New York. He has studied Chinese language and culture in Shanghai and Beijing, and is a graduate of the University of Michigan.
China in 2 minutes a day
Top news and analysis delivered to your inbox