Yellow rice wine boom - SupChina

Yellow rice wine boom


  • Forget wine, China’s booze market is all about ‘liquid cake’ / Bloomberg
    Yellow rice wine, the traditional fermented drink of eastern China’s Zhejiang Province, is the fastest-growing mass-market alcoholic drink in China, according to a Chinese investment bank. The growth in yellow rice wine sales is in contrast to recent reports of softening demand for beer, grape wine, and even baijiu, the stronger distilled liquor often used for toasting at official banquets. Whatever the truth of the sales volumes, the stock price of China’s most famous baijiu producer, Kweichow Moutai, has been soaring in recent weeks.
  • Wei Watch: What’s buzzing among China’s 700 million social media users.
    Antibiotics in agriculture adds risk to human health / Weibo (in Chinese)
    An article published by Spanish newspaper El Mundo about antibiotics abuse at livestock farms in China has been circulating on Chinese social media. Many responses include other horror stories about food safety issues. One wag joked that “Chinese people aren’t even scared of consuming recycled ‘gutter oil,’ so what do they have to fear from antibiotics!”

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Jeremy Goldkorn

Jeremy Goldkorn is co-founder of the Sinica Podcast and currently edits SupChina and its daily newsletter.