BMG brings a record deal to China’s live streamers - China’s latest business and technology news - SupChina

BMG brings a record deal to China’s live streamers – China’s latest business and technology news


BMG, the record label that represents the Rolling Stones and Avril Lavigne, has signed a deal with Momo, a Chinese live-streaming service, to crowdsource a dozen stars from the millions of amateur performers who already upload their performances, according to Bloomberg. Momo will select a group of finalists through an online competition. Then, BMG will groom them over the course of a year — including vocal training and dance lessons in Hollywood — with the hope of making a global debut.

Reuters says that China’s live-streaming industry, which barely existed three years ago, produced revenues of more than 30 billion yuan last year. That number is set to triple by 2020, according to an estimate by investment bank China Renaissance Securities. The rapid growth of live streaming has resulted in a rush of investment from tech giants such as Alibaba and Baidu.

There are more than 200 live-streaming apps in China, serving at least 200 million monthly active users, according to PriceWaterhouseCoopers. Momo, which started out as a dating network, has garnered 85 million Chinese users. Hundreds of people tune in to watch other people live singing, dancing, or just chitchatting. Performers receive virtual gifts from viewers and get paid based on their popularity. In April, SupChina published a video explainer on live streaming in China.


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Jia Guo

Jia Guo is from the coastal city of Qingdao. She has an M.A. in multimedia journalism from NYU and has worked at Facebook and Bloomberg TV in New York City.