Alibaba expected to rake in record $20 billion in Singles’ Day sales this Friday

Business & Technology

On Singles’ Day last year, held on November 11 and “featuring awkward appearances from James Bond and Frank Underwood,” Alibaba sold $14.3 billion in merchandise. This year, the company wants to expand China’s official online shopping holiday even more, with appearances by Katy Perry, OneRepublic and Kobe Bryant.