World Cup 2018, brought to you by China - SupChina

World Cup 2018, brought to you by China

The scandal-hit international governing body of soccer, the Fédération Internationale de Football Association (FIFA), has recently found financial relief thanks to Chinese sponsors. The Financial Times reports (paywall) that the consumer electronics group Hisense (海信集团 hǎixìn jítuán) yesterday signed an agreement to sponsor FIFA’s 2018 World Cup for around $100 million. Hisense is the second major Chinese company to partner with FIFA. Dalian Wanda, the real estate and entertainment conglomerate run by billionaire Wang Jianlin, agreed last month to sponsor the next four World Cups.

Lucas Niewenhuis

Lucas Niewenhuis is an associate editor at SupChina who helps curate daily news and produce the company's newsletter, app, and website content. Previously, Lucas researched China-Africa relations at the Social Science Research Council and interned at the Council on Foreign Relations in New York. He has studied Chinese language and culture in Shanghai and Beijing, and is a graduate of the University of Michigan.