Apple names new China head, but will it matter? - SupChina

Apple names new China head, but will it matter?

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Isabel Ge Mahe 葛越 has been named the VP and managing director of the Greater China region for Apple, Recode reports. The technology website notes that Apple in China “has recently stumbled,” with its revenue there “declining to $46 billion in 2016 and shrinking on a year-over-year basis for the past five reported quarters.”

The New York Times adds (paywall) that hers may be the one of the “toughest jobs in tech,” as Apple struggles to compete with a “range of domestic competitors putting out ever-cheaper, high-performing smartphones.”

Apple is already trying something new in the country: a “full-blown promotional campaign…up to 50% discounts when customers choose to pay with the company’s Apple Pay service,” according to Caixin.

Lucas Niewenhuis

Lucas Niewenhuis is an associate editor at SupChina who helps curate daily news and produce the company's newsletter, app, and website content. Previously, Lucas researched China-Africa relations at the Social Science Research Council and interned at the Council on Foreign Relations in New York. He has studied Chinese language and culture in Shanghai and Beijing, and is a graduate of the University of Michigan.