In China, Apple’s fate rides on the 8 - SupChina

In China, Apple’s fate rides on the 8

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Eight is an auspicious number in China. It remains to be seen whether it will prove lucky for Apple. The latest iPhone, expected to be announced next week, is up against some attractive — and attractively-priced — local competitors, including Huawei (which recently passed Apple to become the world’s second-largest smartphone brand). As Bloomberg notes, Apple’s big challenge in China will be to win over consumers for whom the new bells and whistles Apple has included in its new phone are already old hat. With a new head of China officially on board, Apple hopes to deliver a very strong fourth quarter on sales of the iPhone 8. Factory owners are betting on good sales — and praying that the specs on the new phone are as rumoured: they’ve already begun production on aftermarket cases, sight unseen.

Kaiser Kuo

Kaiser Kuo is co-founder of the Sinica Podcast and editor-at-large of SupChina.