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Ford announces electric ambitions for China

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A hometown paper of Motor City, the Detroit News, reports that “Ford Motor Co. will pump 50 new vehicles into China over the next eight years as the company tries to grow its share in the world’s largest market.” The announcement about electric vehicles (EVs) caught much of the media’s attention at an event in Shanghai.

  • 15 of the new models will be all electric.
  • The New York Times reports (paywall) that William C. Ford Jr., Ford Motor’s longtime executive chairman, said “When I think of where EVs are going…it’s clearly the case that China will lead the world in EV development.”
  • Although “General Motors, Volkswagen, Daimler and other automakers have put big bets on the market for electric cars in China in recent months,” the Times says Ford’s statement “was notable given his own long-held ambitions to develop vehicles that run on something other than gasoline.”

The Chinese government has a similar vision, and it continues to put its money where its mouth is: Caixin reports that regulators are “planning to extend a tax rebate on the purchase of new-energy vehicles as part of efforts to boost the country’s fledgling green transport industry.”

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Jeremy Goldkorn

Jeremy Goldkorn worked in China for 20 years as an editor and entrepreneur. He is editor-in-chief of SupChina, and co-founder of the Sinica Podcast.