Chinese coconut milk brand banned from airing its controversial commercial | Video | SupChina

Chinese coconut milk brand banned from airing its controversial commercial

Coconut Palm Company, one of China’s leading beverage companies, which is based in southern China’s Hainan Province, has been ordered to stop airing its “vulgar” and “sensational” content on television, the State Administration of Press, Publication, Radio, Film, and Television (SAPPR) announced on Monday. The same order applies to companies that produce two libido-boosting drugs.

Many of Coconut Palm Company’s previous commercials featured busty women who claimed that drinking the beverage will help increase their breast size.

In this commercial, it starts with several beautiful women wearing low-cut tops folicking on the beach. The video then ends with a tagline goes “A can a day and you’ll be white, tender and busty.”

Last month, the company was under fire again for its teasing tagline “I drank it from small to big,” which implied the beverage’s breast enhancement effect. And this time, the SAPPR is getting serious.

Following on the allegations, the company released a video campaign to explain that the “small to big” part of the tagline implied that the beverage was enjoyed by people with a wide age range from small kids to grown ups.

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Jia Guo

Jia Guo is from the coastal city of Qingdao. She has an M.A. in multimedia journalism from NYU and has worked at Facebook and Bloomberg TV in New York City.