Alibaba features gay couple in Chinese New Year ad campaign

Tmall, an online marketplace owned by Chinese tech giant Alibaba, has been showered with praise — especially from the LGBT community — after releasing a Chinese New Year–themed commercial that features a same-sex couple.

In a series of commercials that advertise Tmall’s special deals for the upcoming Spring Festival, one installment (in Chinese) depicts a common occasion during the holiday season, where young people bring their partners home to meet their parents. But instead of taking a conventional approach of portraying a hetreosexual couple, the video puts two men in a homosexual relationship at the center.