Chinese influencers have millions of loyal fans to whom they can sell cosmetics, clothes, chili sauce, and even massage chairs. This can mean multi-million dollar sponsorship and advertising deals. However, many influencers find life much more difficult as they struggle to build their audience and fall victim to predatory MCNs (Multi Channel Networks).
Inside China’s staggeringly profitable influencer economyThe editorsFebruary 23, 2020
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