Inside China’s staggeringly profitable influencer economy

Business & Technology

Currently a multibillion-dollar industry, the Chinese influencer economy is still developing. It’s something that every internet-related company in China wants to capitalize on. It’s a cultural topic that’s subject to contentious debate. And with a unique business model, it’s on track to become the next digital miracle exported from China.

Chinese influencers have millions of loyal fans to whom they can sell cosmetics, clothes, chili sauce, and even massage chairs. This can mean multi-million dollar sponsorship and advertising deals. However, many influencers find life much more difficult as they struggle to build their audience and fall victim to predatory MCNs (Multi Channel Networks).