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Why did Ant Financial invest in a Swedish fintech unicorn?

A version of this article was originally published by Kapronasia, a Shanghai- and Singapore-based fintech consultancy.


Ant Financial’s international expansion runs on two separate tracks. The first is a concerted push into emerging markets, especially those participating in China’s massive Belt and Road Initiative (BRI). In these countries, Ant is laying the groundwork to become a primary provider of digital financial services to the local market. In many cases, incumbents and digital infrastructure are both weak. Ant sees opportunities to leverage both its banking and technology acumen in countries such as Bangladesh, Pakistan, and Nepal.

It’s a very different story in Western Europe. There, Ant is making gradual inroads. The Chinese fintech giant says it wants to serve the local market, but its products are designed for Chinese consumers and businesses. European incumbents, meanwhile, are often entrenched. There’s no easy way around that. Growing in Western Europe through acquisitions in local companies makes more sense than going it alone. With that in mind, Ant recently took a minority stake in Swedish payments platform Klarna, the most valuable fintech startup in Europe alongside the U.K.’s Revolut. Klarna is currently valued at $5.5 billion and says that it has 80 million customers globally.

Ant Financial’s interest in Klarna may also have something to do with the firm’s uncanny ability to make money. Yes, that’s right, a fintech unicorn that has long been known for profitability, not hemorrhaging cash. Analysts attribute the Swedish company’s strong financials to its deals with many big-name merchants, such as Sweden’s own Ikea and H&M. The long-term outlook for Klarna still looks sunny, even though it recently fell into the red last week for the first time in a fiscal year. Klarna recorded a 1.1 billion Swedish krona ($116 million) loss on revenues of 7.2 billion krona ($730 million).

While Klarna and Ant Financial did not disclose terms of the deal, Reuters reported that Ant’s stake was less than 1%. The tie-up appears aimed at strengthening the partnership between Klarna and Alibaba’s international online marketplace, AliExpress. Known for its “buy now, pay later” model, Klarna allows consumers to make online purchases — including on AliExpress — without providing payment details to the seller. Klarna pays for the order and invoices the buyer. The buyer usually has between two weeks and one month to settle the bill.

“The current partnership where Klarna payments are available in AliExpress should now expand to new markets globally,” CEO Sebastian Siemiatkowski told Reuters, adding that the two companies also plan to develop new products together.

Klarna is not looking for a pathway into the China market through the partnership with Ant Financial, Siemiatkowski said. He cited China’s intense competition in “app retail and payments,” adding that he believes better opportunities exist in other markets.

That’s a clear-eyed assessment of the situation. Ant doesn’t currently need foreign fintechs to help it tap new business opportunities in its increasingly saturated home market. Ant and Tencent’s WeChat Pay together control roughly 90% of China’s digital payments market. In recent years, they have moved beyond payments, and now respectively offer a suite of online financial products and services.

In contrast, Ant has a light footprint in advanced economies. The presence of Alipay at points of sale across the European Union does not signify widespread adoption of its digital wallet among local consumers. Rather, it is a sign that Chinese tourists are frequent travelers to those destinations. Accepting Alipay (or its rival WeChat Pay) is smart for any merchant who wants to attract Chinese shoppers. These days, they prefer paying for transactions with their smartphones rather than with a credit card or cash.

Matt Fulco

Matt Fulco is the director of digital content at Kapronasia, a Shanghai- and Singapore-based fintech consultancy.

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