The Story of Shein

Business & Technology

“Shein” (pronounced Shee-in) is the largest fast-fashion retailer that many have never heard of.

The mysterious and controversial multibillion dollar Chinese fashion company “Shein” (pronounced Shee-in) is the largest fast-fashion retailer that many have never heard of.

In just a few years, the Chinese brand has become a one-stop shop for impossibly cheap, variegated, and high quality women’s apparel. On their mobile app, $3 miniskirts appear next to $17 blouses, and near-identical pieces sell for less than half the price of leading competitors Zara and H&M.

A look inside Shein, the multibillion dollar retail enigma upending the global fashion industry

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