New Oriental(新东方)

Fast facts
- Year Founded
- 1993
Source: New Oriental Websitewww.neworiental.org/english/who/201507/8213540.html
- HQ Location
- Beijing, China
- Publicly Traded?
- Yes
Source: Nasdaqwww.nasdaq.com/market-activity/stocks/edu
- Overseas Operations
- No
- US Sanctions
- No
- Military Affiliation in China
- No
Revenue
2020Source: New Oriental 2020 Annual Reportinvestor.neworiental.org/static-files/8afc19aa-2380-40a8-a43a-302e3f8005a7
Valuation
Valuation is reported as market capitalization. It was last updated on June 26, 2022 13:49:38.Source: Yahoo Financefinance.yahoo.com/quote/EDU/key-statistics
Employees
Source: Investor FAQinvestor.neworiental.org/shareholder-services/investor-faqs
The largest after-school tutoring firm in China, New Oriental Education & Technology Group, Inc., was founded by a former English teacher who presents his rags-to-riches journey as evidence that education is the key to success.
Yu Minhong, who has been dubbed China’s “Godfather of education,” was born to illiterate parents and struggled through school, but went on to found New Oriental Education in 1993, in the form of English language test prep courses taught in a single Beijing classroom. Within 13 years, the company’s stock had a soaring NYSE debut. By 2020, 64.9 million students had passed through the company’s programs for primary and secondary school subjects, foreign language training, test preparation, and more. Yu had built an $11 billion company.
All of that changed in 2021. New Oriental Education’s stock dropped as much as 90% on news that China had banned for-profit tutoring on K-12 subjects — which made up 75% of the company’s revenue. The company is now on an uncertain path forward, and could pivot to forms of tutoring not targeted by government regulations: test prep, foreign language instruction, vocational training, and even parental education.
-
- Name
- Ownership
-
- Beijing Shiji Youhao Education Investment
Source: Tianyanchawww.tianyancha.com/company/2345084071
- 100%
- Beijing Shiji Youhao Education Investment
- Michael M Yu, Founder and Chairman
- Zhou Chenggang, Chief Executive Officer
- Yang Zhihui, Executive President and Chief Financial Officer
New Oriental Sanctions
While at this time it appears that this company is not the subject of any U.S. or other global sanctions, it is important to note that Chinese companies tend to have more opaque organizational structures than their Western peers. Chinese companies' affiliated brands, operating units, and overseas subsidiaries are not always obvious or even identifiable. Given this, a Chinese company may not be the subject of sanctions, but one of its subsidiaries may be, thus making it difficult to accurately ascertain a company's full sanctions status.
New Oriental Reputational Disclosures
New Oriental was significantly impacted by the CCP crackdown on edtech. The company announced it would cease offering tutoring services to students from kindergarten through to grade nine, a revenue stream that accounted for approximately 50% to 60% of the company’s total revenue for FY2020 and FY 2021.
In an effort to pivot away from the now-defunct education sector, New Oriental will establish a new e-commerce platform where they will sell agricultural produce with the help of hundreds of teachers. New Oriental aims to help farmers increase their professional skills and earn higher incomes through the platform. They also hope to encourage more young farmers to return to their hometowns and spend time with their children so that there will be fewer children left behind in China. This effort aligns closely with the CCP’s Common Prosperity initiative by seeking to assist with a multitude of rural-related issues.