16 catchphrases that Chinese livestreamers use to engage their audiences and drive sales


Play episode:

Ecommerce livestreaming was already one of the biggest marketing and ecommerce trends of 2019. Thanks to the coronavirus, it has truly gone mainstream in China. Everywhere you turn, there is an announcement about some platform launching livestreaming or adding new livestreaming features. Top streamers on ecommerce platforms have become household names.

The top hosts are excellent salespeople, using specific tactics to engage and persuade their audiences. They are very careful about what they say and how they say it.

The phrases they use aren’t the same as a regular salesperson’s. In fact, if you are new to ecommerce livestreaming, you may think some of the things they say are odd: Ecommerce livestreamers and their audiences have developed their own slang.

So just what are some of these phrases? In this episode, Lauren’s assistant and regular guest Kejie analyzes the top 16 phrases that Chinese livestreamers use to engage their audiences and drive sales.

­To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update!

Here’s a link to the WeChat article discussed in this episode. 

Upcoming Webinar:

April 14: Luxury in China in the wake of COVID-19

Apply or nominate someone to be on the podcast:

Email to: lauren@unchartedmedia.co

Include name, title, company, topics to discuss, and how you (or the nominee) could be of value to listeners.

Host: Lauren Hallanan

Website | LinkedIn | WeChat: H1212118514

Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.

If you like this podcast and know someone who might find it interesting, please share!

This podcast was edited and produced by Jason MacRonald.