#26 China’s soft power in Africa

Podcast

How do the Chinese government and companies engage with the public in Africa? Nillah Nyakoa (journalist at China Radio International), Eric Olander (managing editor of The China Africa Project), and Maria Repnikova (assistant professor of global communications) join host Aladin Farré to explore the different ways China sells, and fails to sell, its story to an entire continent.

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Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch!

With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.

Recommendations:

The TV series Mao Doudou and Her Sweet Days (媳妇的美好时代 2009), which was dubbed in Swahili.

Two Chinese vloggers, Zhao Huiling and Fyjo Molly, who travel throughout Africa.

The short-video app Vskit, which is made by the Shenzhen-based mobile phone manufacturer Transsion.