Bertrand Schmitt on Starting App Annie in China | 996 Podcast with GGV Capital | SupChina

Bertrand Schmitt on Starting App Annie in China

GGV Capital’s Hans Tung and Zara Zhang interview Bertrand Schmitt, the CEO and co-founder of App Annie, the leading global provider of app market data. Bertrand started App Annie in Beijing in 2011 and has since then grown it into a truly global company, with 450 employees across 13 countries today. App Annie is now used by industry leaders all over the world. Customers include Google, Snapchat, and the New York Times as well as Chinese companies like Tencent, Bytedance, and Xiaomi.

In this episode, we discuss why Bertrand, a native of France, chose to move to China despite the language and cultural barriers, how a non-Chinese entrepreneur can become successful in China, and why having a multicultural DNA can be the best asset for startup teams today.

We’d love to hear your feedback! Please send comments and suggestions to 996@ggvc.com. GGV Capital also produces a weekly email newsletter in English, also called “ 996,” which has a roundup of the week’s most important happenings in tech in China. Subscribe at 996.ggvc.com.

The 996 Podcast is brought to you by GGV Capital and co-produced by the Sinica Podcast. On this show, we interview movers and shakers of China’s tech industry, as well as tech leaders who have a U.S.-China cross-border perspective.

GGV Capital is a multi-stage venture capital firm based in Silicon Valley, Shanghai, and Beijing. We have been partnering with leading technology entrepreneurs for the past 18 years from seed to pre-IPO. With $3.8 billion in capital under management across eight funds, GGV invests in globally minded entrepreneurs in consumer internet, e-commerce, frontier tech, and enterprise. GGV has invested in over 280 companies, with 29 IPOs and 22 unicorns. Portfolio companies include Airbnb, Alibaba, Bytedance (Toutiao), Ctrip, Didi Chuxing, DOMO, Hashicorp, Hellobike, Houzz, Keep, Slack, Square, Wish, Xiaohongshu, YY, and others.  Find out more at ggvc.com.

Hans Tung and Zara Zhang

Hans Tung and Zara Zhang are a managing partner and analyst, respectively, at GGV Capital, a multi-stage venture capital firm based in Silicon Valley, Shanghai, and Beijing.