Breaking down China’s male beauty trend


In 2019, male beauty and skincare was one of China’s fastest-growing consumer product segments. In fact, data from Euromonitor shows that the Chinese male beauty market is growing at over double the global average (13.5 percent vs. 5.8 percent). In this episode, Lauren and her guest, Joyce Sheng, give an overview of the male beauty industry in China, including its size, products, and consumer demographics, as well as the cultural drivers of the trend.

In addition, Joyce — a Chinese post-1990s consumer and avid fan of this podcast — shares her personal perspective on how her male friends and colleagues are engaging with this trend.

Resources mentioned in the show: AIRPARIS China Male Beauty Report 2019.

Guest: Joyce Sheng


Host: Lauren Hallanan

Website | LinkedIn | WeChat: H1212118514

This podcast was edited and produced by Jason MacRonald.