Ep. 57: Bilibili — the YouTube of China?


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Here at TechBuzz, we have been busy preparing for our second Investor Trip for March 2–6, 2020. If you are a full-time investor with at least 10 years of experience, consider applying for the trip by writing to us at rui@pandaily.com. During our inaugural Investor Trip in October, Bilibili was one of the companies we visited, and it turned out to be one of our most highly rated meetings! We hope you enjoy what we’ve prepared today.

In episode 57 of TechBuzz China, co-hosts Rui Ma and Ying-Ying Lu talk about Bilibili, a Chinese company that has no easy Western comparable — even as it sells a narrative of being “the YouTube of China.” Bilibili was in the headlines last week for paying $113 million for the Chinese broadcast rights for the next three League of Legends championships. Today, its core businesses include mobile games, livestreaming, advertising, and ecommerce.

Listen to find out: How was Bilibili founded? In what ways is its founder, hardcore anime fan Xu Yi, distinctive? How does the site — which has one-in-three Gen Z-ers under the age of 30 in China active monthly on its platform, spending an average of 83 minutes a day on it — work? What characteristics have enabled it to be one of the few entities to receive investment from both Tencent and Alibaba? Do our co-hosts think the company will be able to scale to the next level, by reaching its own target of doubling revenue, while retaining the sense of authenticity and close connection with its fans that it has been able to build over the years?

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Of course, we are always grateful for our talented producers, Shaw Wan and Kaiser Kuo.