Ep. 73: KE Holdings: China’s second-largest platform?


In episode 73 of Tech Buzz China, co-hosts Rui Ma and Ying Lu return to the typical deep-dive format you’ve come to expect, with a timely look into recently listed real estate tech platform Beike 贝壳, or KE Holdings (BEKE). In addition to talking about the two-year-young company, we explore the realities of the Chinese real estate industry, which operates completely differently from (and is arguably messier than) the industry here in the U.S. We cover KE Holdings’ founder story, the company’s relationship to traditional real estate brokerage business Lianjia 链家, and the role of government policies in developing China’s real estate sector. 

Listen to find out: What are Beike’s core value propositions to its users? How does it make money, and in what ways is it similar to Redfin or Zillow? How apt is the statement “Alibaba is to retail as KE Holdings is to real estate”? Why does this opportunity exist in China, is it even more massive than meets the eye, and what factors within the local market dynamics make it possible? 

Yes, Rui is still writing her e-book on ByteDance! You’ll want to get updates on it by subscribing to our newsletter, at techbuzzchina.com. As always, past transcripts and other content are also viewable at pandaily.com and supchina.com

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And thanks to our ever-talented producers, Caiwei Chen and Kaiser Kuo.