Episode 20: Jen Loong - SupChina

Episode 20: Jen Loong


This week, Juliana spoke with Jen Loong, the managing director for Greater China at HYPE. Prior to her work in venture capital, Jen led Hong Kong and China market entries for Groupon, Lululemon, and TOMS. At Lululemon, she built the initial retail team and showroom presence while introducing yoga as a concept and practice at events throughout Hong Kong and China. At TOMS, she launched the brand through retail distribution of more than 28 flagship stores, an ecommerce setup, celebrity endorsements, and grassroots shoe-giving partnerships to activate social giving as a lifestyle. She recently founded WanderSnap, a company that connects creatives with families and businesses to create original content for roughly 58 cities in Asia. Jen also discusses her roots in Shanghainese culture, the critical importance of mental wellness as an entrepreneur, and her perspective on the early days of Alipay.

Juliana Batista

Juliana Batista is a brand strategy consultant with experience in the U.S. and China, and she previously operated at the intersection of sustainability and strategy for a Hong Kong-based textile manufacturer. Her experiences in China range from studying at Tsinghua University through Schwarzman Scholars to working and living in a 4th-tier industrial town. Juliana is an avid ultramarathoner and has a soft spot for jianbing.

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