What does it take to become a star livestreamer in China, and in what direction is the booming industry trending now? Lauren Hallanan, who garnered over 300K followers on the livestreaming site Momo, provides some insight into the growing, multibillion-dollar industry. Currently, she is the head of marketing at Chatly, and a Chinese social media marketing expert.
5:30: The pressures of livestreaming
13:29: Huge growth in education and commerce livestreaming
26:12: Selling a product online with key opinion leaders
31:45: Determining brand success