Episode 27: Lauren Hallanan

Podcast

What does it take to become a star livestreamer in China, and in what direction is the booming industry trending now? Lauren Hallanan, who garnered over 300K followers on the livestreaming site Momo, provides some insight into the growing, multibillion-dollar industry. Currently, she is the head of marketing at Chatly, and a Chinese social media marketing expert.

5:30: The pressures of livestreaming

13:29: Huge growth in education and commerce livestreaming

26:12: Selling a product online with key opinion leaders

31:45: Determining brand success