Episode 27: Lauren Hallanan - SupChina
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Episode 27: Lauren Hallanan

What does it take to become a star livestreamer in China, and in what direction is the booming industry trending now? Lauren Hallanan, who garnered over 300K followers on the livestreaming site Momo, provides some insight into the growing, multibillion-dollar industry. Currently, she is the head of marketing at Chatly, and a Chinese social media marketing expert.

5:30: The pressures of livestreaming

13:29: Huge growth in education and commerce livestreaming

26:12: Selling a product online with key opinion leaders

31:45: Determining brand success

Juliana Batista

Juliana Batista is a brand strategy consultant with experience in the U.S. and China, and she previously operated at the intersection of sustainability and strategy for a Hong Kong-based textile manufacturer. Her experiences in China range from studying at Tsinghua University through Schwarzman Scholars to working and living in a 4th-tier industrial town. Juliana is an avid ultramarathoner and has a soft spot for jianbing.

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