How to create engaging WeChat content, with Olivia Plotnick - SupChina
Free

We're a new type of news publication

China news you won't read elsewhere.

Weekly Newsletter

Get a roundup of the most important and interesting stories coming out of China.

Podcasts

Sinica, TechBuzz China, and our 6 other shows are the undisputed champs of China podcasts. Listen now.

Feature Articles

Interactive, web-based deep dives into the real China.

Premium

Join the thousands of executives, diplomats, and journalists that rely on SupChina for daily analysis of the full China story.

Daily Newsletter

All the news, every day. Premium analysis directly from our Editor-in-Chief Jeremy Goldkorn.

24/7 Slack Community

Have China-related questions and want answers? Our Slack community is a place to learn, network, and opine.

Free Live Events & More

Monthly live conference calls with leading experts, free entry to SupChina live events in cities around the world, and more.

"A jewel in the crown of China reporting. I go to it, look for it daily. Why? It adds so much insight into the real China. Essential news, culture, color. I find SupChina superior."
— Max Baucus, former U.S. Ambassador to China

Free

We're a new type of news publication

China news you won't read elsewhere.

Weekly Newsletter

Get a roundup of the most important and interesting stories coming out of China.

Podcasts

Sinica, TechBuzz China, and our 6 other shows are the undisputed champs of China podcasts. Listen now.

Feature Articles

Interactive, web-based deep dives into the real China.

OR… for more in-depth analysis and an online community of China-focused professionals:

Learn About Premium Access Now!
Learn More
Minimize
Learn More
Minimize

How to create engaging WeChat content, with Olivia Plotnick

This week, Lauren is joined by Olivia Plotnick, a WeChat marketing specialist. She and her team work with small businesses and startups to produce effective content and drive community engagement on WeChat.

Olivia discusses how the role of WeChat articles has evolved and why formatting is extremely important, particularly for B2C brands. Later in the conversation, she shares some of her favorite brand accounts to follow and points out some key takeaways for each of the brands.

WeChat Webinars:

March 17: Why Having a WeChat E-Commerce Mini Program Is More Important Than Ever

March 31: WeChat Initial Touchpoints: How to Optimize the New User Experience

Women in China Marketing:

www.womeninchinamarketing.com 

Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.

Guest: Olivia Plotnick

LinkedIn

Host: Lauren Hallanan

Website | LinkedIn | WeChat: H1212118514

Share
Lauren Hallanan

Lauren Hallanan is the head of marketing at Chatly and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and the rise of Chinese domestic brands. She is the co-author of the Amazon bestselling book book "Digital China: Working with Bloggers, Influencers, and KOLs", host of the China Marketing Podcast and creator of the China Marketing Insights newsletter and WeChat account. On top of that she runs www.chinalivestream.com, which she originally started as a way to document her journey of becoming a popular streamer with over 400K Chinese fans. She lived in China for 8 years and is fluent in Mandarin.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.