Marketing British brands to China, with Demi Ping of the China-Britain Business Council

Podcast

In this episode, Demi Ping, sector head for retail and ecommerce at the China-Britain Business Council (CBBC), shares how it helps British brands of all sizes and industries succeed in China and some of the key marketing tactics that CBBC has been leveraging this year to help brands stay afloat through COVID-19.

While Demi and CBBC obviously focus on British brands, her insights are highly relevant for any foreign brands looking to tap into the market in China.  

Guest: Demi Ping

LinkedIn | Email: demi.ping@cbbc.org.cn

Host: Lauren Hallanan

Website | LinkedIn | YouTube | WeChat: H1212118514

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