Redefining the flavors of Sichuan, with Jenny Gao - SupChina
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Redefining the flavors of Sichuan, with Jenny Gao

What began as a popular chili sauce, served at dinner clubs hosted by Jenny Gao in Shanghai, has now evolved into the bedrock of a business. Jenny, the founder and CEO of the Sichuan chili sauce company Fly By Jing, describes her path from working in a Beijing tech company to opening a restaurant in Shanghai, training as a chef in Chengdu, and now finally operating her own business from Los Angeles. In this episode, she details her painstaking efforts to source organic ingredients from Sichuan, and as a result, how she is challenging perceptions of what “made in China” means. She also shares her experiences managing the day-to-day operations of Fly By Jing.

16:44: Sourcing organic ingredients from southern China

21:08: Building a supply chain in China

38:52: Getting products to consumers

45:48: What’s in store for Fly By Jing

Juliana Batista

Juliana Batista is a brand strategy consultant with experience in the U.S. and China, and she previously operated at the intersection of sustainability and strategy for a Hong Kong-based textile manufacturer. Her experiences in China range from studying at Tsinghua University through Schwarzman Scholars to working and living in a 4th-tier industrial town. Juliana is an avid ultramarathoner and has a soft spot for jianbing.

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