The massive growth of ecommerce livestreaming during COVID-19 - SupChina
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The massive growth of ecommerce livestreaming during COVID-19

This week’s episode discusses once again China’s ecommerce livestreaming industry. As mentioned in episode 69, this industry has experienced massive growth due to COVID-19. In fact, leading ecommerce livestreaming platform Taobao Live reported that in early February, livestream sessions on the platform had increased by 110% year over year.

On today’s episode, Lauren discusses the ways in which the industry has grown and changed and shares specific examples and case studies we’ve seen over the past several months.

Topics include:

–       How famous streamers adapted their product offerings

–       The creative (and sometimes odd) ways that many traditionally offline businesses began using livestreaming

–       Thoughts on WeChat’s and Xiaohongshu’s newly launched livestreaming functions

–       Will the trend continue after COVID-19

Additional resources:

Ep. 69: 16 catchphrases that Chinese livestreamers use to engage their audiences and drive sales

Ep. 58: Is ecommerce livestreaming in China a good fit for your brand?

­To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update!

Apply or nominate someone to be on the podcast:

Email to: lauren@unchartedmedia.co

Include name, title, company, topics to discuss, and how you (or a nominee) could be of value to listeners.

Host: Lauren Hallanan

Website: www.chinainfluencermarketing.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat: H1212118514

Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.

Lauren Hallanan

Lauren Hallanan is the head of marketing at Chatly and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and the rise of Chinese domestic brands. She is the co-author of the Amazon bestselling book book "Digital China: Working with Bloggers, Influencers, and KOLs", host of the China Marketing Podcast and creator of the China Marketing Insights newsletter and WeChat account. On top of that she runs www.chinalivestream.com, which she originally started as a way to document her journey of becoming a popular streamer with over 400K Chinese fans. She lived in China for 8 years and is fluent in Mandarin.

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