The rise and fall of a Suzhou soft-serve baron | ChinaEconTalk | SupChina

The rise and fall of a Suzhou soft-serve baron

Mister Softee, the famed northeastern American ice cream brand, in Suzhou, China? Yes, that was a thing. Turner Sparks, rising from humble beginnings as just another English teacher making his way in the world, achieved fame and fortune thanks to a catchy jingle and some tasty mango-flavored soft serve. Yet his vision of China-wide ice cream domination dissolved amid a deluge of backstabbing regulators, slashed tires, and stolen cones. Listen here to learn about the circumstances that finally melted Turner’s ice cream dream.

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Jordan Schneider

Jordan Schneider is a Beijing-based professional who works with Chinese internet companies on internationalization strategies. Back in the U.S., he spent time at the Eurasia Group and Bridgewater Associates. His Chinese landscape paintings "show promise."