The secrets behind a fast-growing Chinese DTC brand

Podcast

The rise of Chinese domestic brands is one of the defining business stories of the last decade. Listening to Mia Wang, the CEO of the popular Chinese women’s fitness apparel brand MAIA ACTIVE, it is easy to see why domestic brands are doing so well. 

This episode will be particularly useful for brands that are just entering the China market, as Mia shares a lot of the tactics her team used to take the company from 0 in 2016 to having over 300 different products, a very successful Tmall presence, and three offline stores today.

­To learn more about marketing in China, sign up for the China Marketing Update! 

Resources:

MAIA ACTIVE Company Intro Deck

Guest: Mia Wang

LinkedIn | Email 

Host: Lauren Hallanan

Website | LinkedIn | WeChat: H1212118514

Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.