Three key China marketing trends for 2020 with Qumin founder Arnold Ma - SupChina
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Three key China marketing trends for 2020 with Qumin founder Arnold Ma

This week’s guest is Arnold Ma, the founder of Qumin, a Chinese digital marketing agency with a mission to open the world to China, specializing in Chinese creative branding and marketing.

In this episode, Lauren speaks with Arnold about what he sees as some of the biggest trends that could shake up the marketing industry this year in China.

What to look for:

  • Content-led platforms, like TikTok, could potentially overtake network-led platforms like Twitter, Weibo, and Facebook.
  • Influencers becoming creators.
  • The concept of Xiàchén 下沉, which implies a greater need for brands to market to consumers outside of first-tier cities in China.

To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update!

Guest: Arnold Ma

Website | Podcast | LinkedIn

Host: Lauren Hallanan

Website | LinkedIn | WeChat: H1212118514

Lauren Hallanan

Lauren Hallanan is the head of marketing at Chatly and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and the rise of Chinese domestic brands. She is the co-author of the Amazon bestselling book book "Digital China: Working with Bloggers, Influencers, and KOLs", host of the China Marketing Podcast and creator of the China Marketing Insights newsletter and WeChat account. On top of that she runs www.chinalivestream.com, which she originally started as a way to document her journey of becoming a popular streamer with over 400K Chinese fans. She lived in China for 8 years and is fluent in Mandarin.

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