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The China Marketing Podcast is a weekly podcast featuring in-depth conversations with industry experts, influencers, and Chinese consumers about the latest consumer, product, and marketing trends in China. Each week we aim to bring you tactical and thought-provoking content that will help you grow your business in China. The podcast is hosted by Lauren Hallanan, a Chinese social media marketing consultant, author, and speaker focusing on influencer marketing, live streaming, and the rise of Chinese domestic brands.
ABOUT THE HOST: Lauren Hallanan is the Head of Marketing at Chatly and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and the rise of Chinese domestic brands. She is the co-author of the Amazon bestselling book "Digital China: Working with Bloggers, Influencers, and KOLs", host of the China Marketing Podcast and creator of the China Marketing Insights newsletter and WeChat account. On top of that she runs www.chinalivestream.com, which she originally started as a way to document her journey of becoming a popular streamer with over 400K Chinese fans. She lived in China for 8 years and is fluent in Mandarin.

Programmatic advertising in China, with David Nottingham of iPinYou

Today’s episode features an in-depth discussion on programmatic advertising in China with David Nottingham, the EU general manager at iPinYou,…

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Rethinking the WeChat user experience: Personalization, commerce, and customer journeys with Tom Kruger of Chatly

Tom Kruger is the Shanghai managing director of Chatly, a WeChat social CRM platform for global brands. In this interview,…

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Should your brand enter the China market?

Are you thinking about entering the China market? Or are you currently trying to gain a foothold in China but…

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How to create engaging WeChat content, with Olivia Plotnick

This week, Lauren is joined by Olivia Plotnick, a WeChat marketing specialist. She and her team work with small businesses…

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An overview of China’s burgeoning fragrance market with Dao Nguyen, founder of ESSENZIA

Today’s conversation is with Dao Nguyen, the founder of ESSENZIA, a boutique marketing creative strategy agency that helps fragrance and…

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How to build and retain a Chinese team with Elisa Harca, CEO of Red Ant Asia

In this episode of the China Marketing Podcast, Lauren and her guest discuss a topic that has never been talked…

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The secrets behind a fast-growing Chinese DTC brand

The rise of Chinese domestic brands is one of the defining business stories of the last decade. Listening to Mia…

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Online under lockdown: How brands and businesses can navigate the coronavirus epidemic

Photo credit: Getty Images With China on lockdown due to the COVID-19 epidemic, offline retail is nearly nonexistent and ecommerce…

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Breaking down China’s male beauty trend

In 2019, male beauty and skincare was one of China’s fastest-growing consumer product segments. In fact, data from Euromonitor shows…

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Three key China marketing trends for 2020 with Qumin founder Arnold Ma

This week’s guest is Arnold Ma, the founder of Qumin, a Chinese digital marketing agency with a mission to open…

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Is ecommerce livestreaming in China a good fit for your brand?

This episode features Ron Wardle, CEO of a multi-award winning China e-commerce trade partner and digital marketing services agency, who…

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